That kid in the playground that's friends with everyone...
The kid with a charmingly wild imagination and stories for days!!!
Awake to the world and what makes him buzz

Here at Joey. we totally vibe being able to share with you a collection of treasures that have a certain uniqueness about them... a vibe that tells a story...evokes imagination. An essence that awakens creativity and self expression. The things we collect, whether vintage or handmade, we collect because we truely love whats behind them... The epic story, those feel good feels! We hunt them down because they have a personality about them... a fun, cheeky playfulness... or a sense of warmth and nurturing... and that's exactly what we want to share with all the radical mini humans taking over the world.

Fashion is a tool for self expression and Joey. wholeheartedly believes in sustainable clothing with a BIG steeze factor for all the little humans in our lives. Being a kid is a business of fun... a multicoloured adventure... We want to see our kiddies grow with the confidence to be bold and get groovy in their own unique way.